Dubai’s homegrown fashion brand, Flashmob Nation, has launched a pioneering service that offers same-day delivery within 90 minutes. This innovative move makes Flashmob Nation the first UAE brand to provide such rapid delivery, aligning with the city’s fast-paced lifestyle.
Flashmob Nation, known for its sustainable high street clothing, caters to both men and women with its range of stylish and comfortable apparel. The brand’s collection includes t-shirts, hoodies, shirts, jackets, and party wear, all designed to embody the lively and spontaneous spirit of flashmobs.
Founder Shreyas Mehta, who gained recognition from his appearance on Bravo TV’s ‘Love Without Borders,’ highlighted the motivation behind the service.
“Fashion anxiety is real,” Mehta explained. “It can creep in just as you decide on a meet-and-greet lunch with co-workers or a late-night party with friends. Our 90-minute assured delivery and a commitment to true-to-expectation products bring much-needed relief in such circumstances. Quick commerce is making inroads into every aspect of our lives. I’m glad to pave the way for it in Dubai’s fashion industry.”
In addition to its quick delivery service, Flashmob Nation is also committed to sustainability. Recently certified by Climate Plus, the brand has significantly reduced its carbon footprint, preventing five tonnes of CO2 from entering the atmosphere. Their eco-friendly practices include using natural dyes, prints, and labels free from harmful chemicals.
Flashmob Nation offers various collections such as ‘Not So Basic’, ‘Party Criminal’, ‘Snob Society’, and ‘Rave Fashion’. These collections feature a range of items from chic loungewear to festive outfits, all crafted from organic, Pima, and bamboo cotton sourced from India and produced in Turkey.
The ‘Not So Basic’ collection focuses on loungewear, including oversized hoodies, joggers, and buttoned shorts. ‘Rave Fashion’ introduces funky designs with tassels and rhinestones. ‘Party Criminal’ emphasizes premium reflective prints and studs, while ‘Snob Society’ combines youthful styles with oversized designs.
Although Flashmob Nation began as a digital-first brand, it has expanded into retail. The brand’s clothing is now available at ‘Ether by C’ in Yas Island, Abu Dhabi, and through pop-up stores at Playa Boutique in Palm Jumeirah and Designer’s Hub in Agenda, Media City. This growing retail presence, coupled with their sustainability efforts and 90-minute delivery service, is positioning Flashmob Nation as a key player in Dubai’s fashion scene.
For more information, visit flashmobnation.com.
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