Freshly baked breads to be distributed to needy residents


Freshly Baked Bread
New vending machines to be installed to aid underprivileged families and workers

The launch of the ‘Bread for All’ initiative aims to aid underprivileged families and workers with freshly baked breads. This was announced by The Mohammed bin Rashid Global Centre for Endowment Consultancy ( MBRGCEC ) under the Awqaf and Minors Affairs Foundation.

The digital initiative aims to provide freshly baked breads to those in need through smart vending machines deployed in several outlets.

The pre-programmed machines prepare bread and provide it free of charge. This is part of a modern and sustainable charity work. It engages community members and enables individuals to contribute to the first initiative of its kind.

The project realizes the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who stressed “In the UAE, no one sleeps hungry or in need” at the start of the Covid-19 pandemic.

The machines are user-friendly, simplifying the beneficiaries’ journey to a single step where any person in need can press the “order” button.

After a short wait, as the bread is being prepared, it will be dispensed from the machine.

The initiative helps underprivileged families and laborer’s secure their serving of bread. It also allows contributors to donate directly through the machine that prepares and dispenses the bread wherever it is located.

Additional donation channels include the Dubai Now app, or via SMS to

  • 3656 for AED 10 donation
  • 3658 for AED 50 donation
  • 3659 for AED 100 donation
  • 3679 for AED 500 donation

You can also contribute via www.mbrgcec.ae


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